Facebook 60,000 Minutes: How In-Stream Ads Eligibility Works

Facebook's in-stream ads programme has required pages to reach a minimum number of minutes viewed across their videos in the past 60 days — the famous "60K minutes". Check Meta Business Suite for the current figures, as Meta changes programmes over time.

What counts

Minutes viewed across on-demand videos, live videos and previously live videos. Watch time on longer videos adds up much faster than short reels.

Strategies

• Post longer videos (3+ minutes) — tutorials, stories, devotional content.
• Go live regularly and leave recordings up.
• Repost your best long videos as new posts with fresh thumbnails.

Watch-time packages

60K minutes packages deliver minutes on a single long video (1–3 hours). Pick the package that matches your video length and make sure the video is public.