Business
Festival Marketing Calendar for Indian Brands and Creators
Team SMMBolt · Updated 18 April 2026 · 6 min read
Indian social media runs on festivals and events. Plan two weeks ahead and you'll ride the wave instead of chasing it.
Calendar
| Month | Key moments | Content ideas |
|---|---|---|
| January | New Year, Makar Sankranti, Pongal, Lohri, Republic Day | Resolutions, kite reels, harvest recipes |
| February | Valentine's week, Union Budget | Gift guides, budget explainers |
| March | Holi, Women's Day, year-end | Colour reels, women-led stories, tax tips |
| April | Navratri (Chaitra), Baisakhi, Vishu, Ugadi, IPL starts | Regional new year, cricket content |
| May | Akshaya Tritiya, Mother's Day, IPL finals | Gold offers, mom stories |
| June | Monsoon, Father's Day, exam results | Rainy-day recipes, results reactions |
| July | Guru Purnima, monsoon sales | Teacher tributes, sale alerts |
| August | Independence Day, Raksha Bandhan, Onam | Patriotic reels, gift guides |
| September | Ganesh Chaturthi, Teacher's Day | Pandal tours, eco-Ganesha |
| October | Navratri, Durga Puja, Dussehra | Garba reels, pandal hopping, outfit ideas |
| November | Diwali, Bhai Dooj, Chhath, wedding season | Diwali sales, décor, wedding content |
| December | Christmas, year-end, New Year's Eve | Year recaps, party looks |
Tips
- Post festival content 3–5 days before the day, not on it.
- Make one reusable template per festival.
- Push your best festival reel with a few thousand reel views — festival feeds are crowded.
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